SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and
increase the awareness of your website in search engines. There are many aspects to SEO, from the words
on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making
sure your site and its code are structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better and
easier to use for people too. At Webonised Graphics we believe these principles definitely go together.
If you are confused about all this stuff, you are not alone, the good thing is that we are here to help.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo, yes
there are others but these are the major players currently on the internet. Although social media and other
types of traffic can generate visits to your website, search engines are the primary method of navigation
for most Internet users. This is true whether your site provides content, services, products, information,
or anything really.
Search engines are unique in that they provide targeted traffic from people looking for what you have to offer.
Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content
to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries (the words that users type into the search box) carry extraordinary value. Our experience has shown
that search engine traffic can make (or break) an organisation's success. Targeted traffic to a website can provide
publicity, revenue, and exposure like no other channel of marketing. SEO can have an exceptional rate of return
compared to other types of marketing and promotion which is why at Webonised Graphics we take this thoroughly into
account when designing and building your websites.
So, while having a nice pretty website is one thing, there is a lot more involved in getting people to your site
which is very important to all aspects of e-commerce this is why it is best to include an SEO package when
you have your website designed and built by Webonised Graphics.
